Introducing Stanbuzz.
Last year, about $380 Billion was spent on online advertising by brands all over the world. Up to $150 Billion of that money did not generate the desired result for the brands that paid for them. That’s a lot of money spent without returns.
To put it into perspective, Nigeria’s 2020 budget was $35 Billion. So people wasted up to 4 years’ worth of Nigeria’s budget on ineffective advertising in 2020 alone.
If nothing changes, by 2024, $240 Billion will be wasted on advertising, without getting results. Money gone like that, pooooof!
That’s why we have come in to save the day. (stanbuzz.com)
We asked ourselves, what can we do to reduce this money being wasted on adverts without results?
A lot of things came to our minds, at least 20 solutions. But can we really offer all those 20 solutions from day 1? No.
So we said, even though we will work on all the solutions to reduce this money being wasted on advertising, we can start with 3 things and then extend to other things.
1. If people learn how to market better, they will waste less money — a lot of people waste their advert budget because they have no knowledge about how best to allocate it to get results. So we thought, “let’s start from here”. Let people be able to enrol into our world-class trainings that can teach them practical ways to be more effective with their adverts.
2. If people can find trusted experts to market for them, they will waste less money — Some people don’t really want to learn to market by themselves, they just need a good, reliable, trustworthy person that won’t scam them and knows how to do this advertising thing well. We said, if we can help them find those people, by screening those people and making sure those people can do it, then we can make advertising more efficient.
3. If people can find experts to advise them, they will waste less money — some people just need a one hour call with an expert to get super clarity on their marketing strategy. Some may just want some time with their marketing team. We think this will also help us reduce advert spend waste.
But that’s not all. There are many more ways we are working on, because to achieve this goal of reducing advert spend inefficiency, one size doesn’t fit all persons. We know this and we are working on this at Stanbuzz.
Our goal again…
To greatly reduce advert spend inefficiency and to make the internet’s advert experience so much better.
